Selling your home, the right way.

How I price your home

The single most important decision in a listing is the asking price. Get it right and the home sells in days at strong terms. Get it wrong and it sits, gets stale, and ultimately sells for less than it should have.

I price on the actual numbers — recent comparable sales in your specific subdivision, current days-on-market trends, condition, and what is sitting on the market right now. I will not chase a listing with an inflated number just to win it. You get a written CMA, a clear range, and the rationale behind the recommendation.

Pre-listing prep

A walk-through before we list is when most of the value is created. We talk through what will return the most for the least — paint, decluttering, light staging, a few targeted repairs — and skip everything that won't move the needle. The goal is buyers walking in and picturing themselves at home, not making a list of objections.

Marketing that actually reaches buyers

• Professional photography and floor plan
• Compelling listing copy written for buyers, not for the algorithm
• Featured placement on the local MLS, syndicated to Zillow, Realtor.com, Redfin, and the major aggregators
• Targeted email to active local agents and the buyer pool already searching your price band
• Open house strategy if and only if it makes sense for your property
• Weekly written status reports — no guessing what's happening

Negotiation and closing

Most sellers underestimate how much value is created (or lost) after the offer is signed. Inspection negotiations, appraisal hiccups, and small surprises along the way are where the right agent earns their fee. I treat every offer like a moving target and stay engaged through the closing table.

What you get when we work together

• Comparable-backed pricing strategy with a written plan
• Pre-list walk-through with prep + light staging guidance
• Professional photography, floor plan, and listing copy
• MLS exposure plus targeted outreach to local agents and active buyers
• Showing coordination, feedback tracking, and weekly updates
• Negotiation through inspection, appraisal, and closing

FAQ

What does it cost to list?

Commission is negotiable and structured up front in writing. I'll walk you through current Illinois practices, the cooperating compensation question, and what's reasonable in our price range — no surprises.

How long does it take?

Days-on-market varies by suburb and price point. In our market right now, a well-prepared and well-priced home usually goes under contract within 14–30 days, with closing 30–45 days after that.

Should I make any repairs before listing?

Sometimes yes, often no. We will go through your home and decide together based on what actually moves price.